What’s in a Name (and a Brand): Naming, Positioning & Brand Building for Early-Stage Founders
- WHO IT IS FOR: Early-stage founders looking to establish a strong identity and market presence.
- WHAT IT IS ABOUT: Strategic branding, naming, and positioning techniques to help startups build lasting connections.
- FORMAT: A strategic working session featuring expert guidance and a Q&A period.
Many founders treat naming and branding as a mere checkbox, only to realize later that a weak identity makes it impossible to be remembered or understood. Join StartX Partners for an intensive session led by the A Hundred Monkeys team to learn how to design intentional brand cues—including your name, voice, and aesthetic—that drive engagement from the very first interaction.
This session moves beyond basic aesthetics to explore how branding works like a human relationship. You will learn how to position your company from a stranger's perspective, ensuring your brand communicates exactly who you are for and why you matter. Participants will also have the opportunity to engage in Q&A and explore professional office hours to refine their specific naming and branding strategies.