THE NEW LOCAL 2026 — The North America Cross-Cultural Brand Marketing Summit
- WHO IT IS FOR: Marketing leads, brand owners in F&B and retail, cross-cultural agencies, and media creators focused on the North American market.
- WHAT IT IS ABOUT: A B2B summit exploring the intersection of cross-cultural brand marketing, AI integration, and the evolution of Asian brands in mainstream North American markets.
- FORMAT: A half-day professional summit featuring a keynote, four industry panels, an expo floor, and structured networking.
Step into the future of North American consumer engagement at THE NEW LOCAL 2026. This exclusive B2B summit is designed specifically for the architects of Asian brands in North America and the strategic partners helping them scale. From understanding the nuances of cross-cultural PR to leveraging the latest advancements in AI, this event provides the roadmap for brands looking to capture both Asian and mainstream audiences.
The program features a high-impact keynote from Xiaohongshu’s development team, followed by deep-dive panels covering AI in action, evolving offline experiences, and the rise of new forces in the consumer landscape. Between sessions, attendees can explore an interactive expo floor featuring 15 brand and service booths, making it the premier destination for networking with the industry's most influential agencies, platforms, and media creators.