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Service Design Book Club: This Is Service Design Doing (part III)

DATE  Sunday, September 13, 2026 at 3:00 PM PDT
WHERE  Rosenblum Cellars, Oakland, California
BY  Service Design Network (SDN) SF Bay Area

Join the Service Design Network (SDN) SF Bay Area for the third installment of our book club series focusing on the essential text, 'This Is Service Design Doing.' In this session, we will explore Chapters 9-12, discussing how to establish a customer-centric culture, break down organizational silos, and implement service design methods in real-world environments.

Designed for busy professionals, this gathering prioritizes lived experience over perfect preparation. Whether you have read every page or only had time to skim, you are welcome to contribute your perspective. Our goal is to build a supportive community where we can explore how design theory translates into practice through collaborative discussion.

Come connect with fellow designers and innovators in Oakland to learn how to iteratively improve customer experiences and adopt a common language across disciplines. This is a free event open to anyone eager to learn, grow, and network within the service design ecosystem.


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