SDNNYC Goes to the Met: A Service Safari Experience
ABOUT THIS EVENT
- WHO IT IS FOR: Service designers, UX professionals, and researchers looking to sharpen their field research skills.
- WHAT IT IS ABOUT: A hands-on application of the service safari technique to identify customer journey gaps at The Metropolitan Museum of Art.
- FORMAT: An interactive field research workshop followed by a collaborative synthesis and networking session.
Join the SDN New York Chapter for an immersive professional development experience at one of the world's most iconic institutions. This event invites UX and service design practitioners to step out of the office and into the field to conduct a 'service safari' at The Metropolitan Museum of Art.
Under the guidance of industry expert Peter March, you will work in collaborative teams to observe real-world interactions, uncover user pain points, and map out customer journey gaps. The experience blends practical field research with a structured synthesis process, concluding with a group share-back session where attendees can exchange insights and network with fellow design professionals.
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