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Personal Branding: Be the Signal, not the noise

DATE  Wednesday, September 23, 2026 at 1:30 PM AEST
WHERE  UTS Startups, Ultimo, New South Wales
BY  Spark: Startup Growth Lab

In an era where AI agents and algorithms often act as the first gatekeepers to opportunity, standing out requires more than just increasing your volume. 'Personal Branding: Be the Signal, not the Noise' challenges the traditional advice of polishing and performing, offering instead a strategic approach to becoming a clear, authentic signal in a crowded market.

Led by Vinisha Rathod of p3 Studio, this session explores how to define what you want to be known for and how to communicate that value consistently. You will move beyond generic templates to discover a branding strategy that aligns with your unique personality and business goals.

Attendees will walk away with practical, real-world examples of branding activities that generated tangible opportunities. By analyzing both successful strategies and common pitfalls, you will gain a toolkit of actionable ideas to refine your professional profile and content strategy.


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