[In-Person] Market Sizing with Jim Morris
- WHO IT IS FOR: This event is designed for startup founders and product teams looking to validate their market opportunities with precision.
- WHAT IT IS ABOUT: Participants will learn practical, defensible techniques for market sizing and testing the reality of their initial customer base.
- FORMAT: This is an interactive in-person workshop led by an experienced product coach and Silicon Valley founder.
Stop guessing your market size and start building with confidence. Many founders fall into the trap of presenting inflated numbers to investors or, conversely, building products for markets that simply don't exist. This intensive workshop provides a structured framework to help you move beyond 'hand-waving' and toward data-driven, defensible market estimates.
Led by StartX mentor and veteran founder Jim Morris, you will learn how to build a robust TAM-SAM-SOM breakdown and classify your opportunity as existing, resegmented, or entirely new. You will also gain actionable insights on designing low-cost experiments to validate your specific reachable market (SOM) before committing significant resources to development.
Drawing from over a decade of experience and hundreds of customer interviews, Jim Morris will share best practices for narrowing large populations down to a realistic customer base. Whether you are refining your go-to-market strategy or preparing for investor pitches, this session offers the tactical tools necessary to ensure your product meets a real, scalable demand.