Distribution Is Your Moat ft. Katheryn Thayer Rubery
- WHO IT IS FOR: Startup founders, marketers, and entrepreneurs looking to build a sustainable competitive advantage.
- WHAT IT IS ABOUT: A strategic exploration of how distribution and narrative-driven marketing serve as the primary moats for modern companies.
- FORMAT: A breakfast panel discussion and networking session.
Join Surface AI at Betaworks in New York for an insightful session on why distribution is the ultimate moat in an era where the cost of code is plummeting. This event features Katheryn Thayer Rubery of Radical AI, a seasoned narrative-driven marketer with deep experience at Primary Venture Partners and Kickstarter. Together with host Ari Spool, they will dive into the unique playbooks startups must develop to scale their go-to-market strategies effectively.
Whether you are navigating the complexities of materials science or building the next big software platform, understanding how to turn traffic into revenue is critical. Attendees will gain actionable insights on brand communications and community creation while enjoying refreshments provided by Donut Pub. Plus, guests will receive a 30-day free trial of Surface AI's optimization platform to help eliminate experimentation drag and accelerate growth.