Distribution Is Your Moat ft. Julia Dixon
- WHO IT IS FOR: Startup founders and marketing leaders looking to build a sustainable competitive advantage through distribution.
- WHAT IT IS ABOUT: The critical role of storytelling and distribution strategies in scaling modern startups as the cost of software development declines.
- FORMAT: A breakfast panel discussion and strategizing session.
Join Surface AI at Betaworks in New York for an exclusive panel discussion on why distribution is the ultimate moat for today's startups. As the cost of code drops toward zero, the ability to reach and engage an audience becomes the primary differentiator for success. This event focuses on how startups can define and grow their unique go-to-market playbooks through effective marketing and storytelling.
Featuring Julia Dixon, Founder and CEO of ESAI and a Forbes 30 under 30 honoree, the session will dive into the mechanics of building compelling narratives. With a track record of reaching millions on TikTok and helping hundreds of thousands of students craft personal brands, Julia brings deep expertise in Gen Z engagement and viral growth strategies.
Hosted by Surface AI, an autonomous landing-page optimization engine, this gathering offers a space for founders to strategize with marketing leaders over breakfast. Attendees will also receive a 30-day free trial of Surface to help optimize their own conversion rates using adaptive bandit algorithms.