Distribution Is Your Moat ft. Alex Chung
- WHO IT IS FOR: Startup founders, growth marketers, and product leaders looking to build sustainable competitive advantages through distribution.
- WHAT IT IS ABOUT: Exploring how startups can leverage unique distribution playbooks and marketing strategies to build a moat in an era of low-cost code.
- FORMAT: An intimate breakfast panel discussion featuring expert insights and strategic networking.
In an era where the cost of code is rapidly approaching zero, technical superiority alone is no longer enough to sustain a business. As Surface AI argues, distribution has become the ultimate moat. This session, part of the 'Distribution Is Your Moat' series, dives deep into how modern startups can define, build, and scale their own unique go-to-market playbooks to stay ahead of the competition.
Join host Ari Spool and featured guest Alex Chung, Head of Growth at System, for a strategic breakfast conversation at Betaworks. Alex will share her unique perspective on balancing growth and credibility, drawing from her experience as a former venture capitalist and growth leader. You will learn how to take complex products, build market trust, and convert early attention into long-term revenue.
Attendees will enjoy refreshments by Donut Pub and gain practical insights applicable to any industry, from telehealth to consumer AI. Plus, all participants will receive a free 14-day trial of Surface, the autonomous landing-page optimization engine designed to continuously test and improve your conversion rates.