Data Driven or Data Distracted!
- WHO IT IS FOR: Product, design, and engineering professionals looking to balance analytics with intuition.
- WHAT IT IS ABOUT: An exploration of the tension between evidence-based decision-making and the pitfalls of data distraction.
- FORMAT: A series of provocative 15-minute expert presentations followed by a high-energy panel discussion.
Are you making decisions based on real insights, or are you getting lost in the noise? Join Sydney Creative Customer Experience (CCX) for 'Data Driven or Data Distracted!', an evening dedicated to navigating the complex relationship between data and design judgment. This event dives deep into the critical tension between relying on hard evidence and trusting professional intuition.
Through a unique multi-disciplinary lens, you will hear from four cross-functional experts across the fields of analytics, strategy, UX, and engineering. Each speaker will deliver a concise, 15-minute presentation designed to challenge your perspective on how data shapes—or hinders—the creative process. The evening concludes with a high-energy panel discussion, offering a collaborative space to debate when to trust the numbers and when to lean into human experience.