Behind the Scenes of Building a Personal Brand People Actually Care About
- WHO IT IS FOR: Entrepreneurs, startup founders, and marketers looking to build a distinctive and impactful personal brand.
- WHAT IT IS ABOUT: An insider look at the strategies used to turn a founder's experiences into a profitable, memorable personal brand.
- FORMAT: A behind-the-scenes operator presentation featuring real-world examples.
Tired of generic founder content and repetitive LinkedIn lists? Most 'thought leadership' is forgettable because it follows the same tired formulas. This session cuts through the noise to explore what actually makes a personal brand resonate in a crowded digital landscape.
Join Jemma McKenzie, who works directly with Jane Lu (The Lazy CEO), to discover how one of Australia's most recognisable personal brands was built alongside a $100M+ global business. Instead of superficial content hacks, you will get a practical look at the decision-making process required to turn a founder's unique opinions and experiences into a profitable engine.
Attendees will walk away with a clearer understanding of how to make their content more distinctive and useful. Learn the difference between following a fixed content formula and exercising the strategic judgement necessary to create a brand people actually care about.