Ascend '26: Inside the Enterprise Deal: From Pilot to Procurement
- WHO IT IS FOR: Startup founders and sales leaders looking to master the complexities of selling into large-scale enterprise organizations.
- WHAT IT IS ABOUT: Navigating the intricate journey of enterprise sales, from managing initial pilots to successfully clearing procurement and legal hurdles.
- FORMAT: An expert-led discussion featuring industry leaders sharing insights on complex commercial deal cycles.
Breaking into the enterprise market offers unparalleled growth potential for startups, yet the path from a successful pilot to a signed contract is often fraught with complexity. Navigating the labyrinth of security reviews, legal requirements, and shifting stakeholder priorities can stall even the most promising deals. To succeed, you must do more than just prove value; you must master the art of building internal champions and structuring pilots that lead directly to procurement.
Join Ascend '26 at Stone & Chalk Tech Central for an in-depth exploration of the enterprise buying process. This session brings together seasoned leaders in technology and enterprise innovation to pull back the curtain on what happens behind the scenes. You will learn why deals typically stall, how decision-makers actually evaluate software, and how your startup can become an easier, more seamless partner for large organizations.